category manager
Definition:
A manager responsible for the management of a specific category of goods such as soups, frozen vegetables etc. comprising a number of different brands. The role of the category manager is similar to that of the product manager.
Cross-References:
[product management]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].