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Home→The Westburn Dictionary of Marketing→C→catalogue showroom

catalogue showroom

Definition:
A retail outlet selling durable products and other high mark-up merchandise from a catalogue. BUYER'S choose items from the catalogue and complete an order form which is then processed in-store i.e. the store carries stock of most portable items. Argos is one of the best known UK outlets.

Cross-References:
[buyer]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].