cash refund offers
Definition:
A discount or rebate offered to persons providing a 'proof of purchase'. Used by manufacturers to build brand loyalty as application has to be to the manufacturer.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].