cash discounts
Definition:
Reductions in the cash price of goods. The term exists because not all discounts are cash: discounts may also be given in the form of free products: for example, to the consumer a free food mixer with every refrigerator, or to a distributor one case free with every ten.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James R. Bureau], [1998].