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Home→The Westburn Dictionary of Marketing→C→cash cow

cash cow

Definition:
A term used to describe a product which is capable of generating considerably more revenue than the costs (production and marketing) of maintaining its share of the market. Hence the product can be 'milked'.

Cross-References:
[Boston box]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael Saren and Michael J. Baker], [1998].