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Home→The Westburn Dictionary of Marketing→C→cash and carry wholesalers

cash and carry wholesalers

Definition:
A wholesaling function which, by not providing a delivery service or a billing/credit facility to its customers, incurs lower operating costs and can then charge lower prices than a standard wholesaling operation. It necessitates their customers - retailers - having to pay cash, and to carry home the produce. In order to 'protect' the retail profession, cash and carry wholesalers attempt to keep out members of the general public from shopping in their warehouses.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James R. Bureau], [1998].