caravan tests
Definition:
A mobile version of a HALL TEST, used to test consumer attitudes towards new PRODUCTS or new packaging. Unlike a hall test, which is located in one central location, the caravan or trailer can be taken around a number of testing sites enabling a wider SAMPLE of RESPONDENTS to be surveyed. This is particularly useful for undertaking RESEARCH in out-of-town shopping centres, entertainment centres or industrial estates.
Cross-References:
[research]
[hall test]
[product]
[respondent]
[samples]
Links:
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Alan M. Wilson], [1998].