captive audience/captive market
Definition:
A group of potential customers who cannot avoid exposure to a MARKETING message or do not have ready access to an alternative source of supply.
Cross-References:
[marketing]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].