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Home→The Westburn Dictionary of Marketing→C→capital goods

capital goods

Definition:
Goods which are used in the production process itself in order to produce other products. In marketing terms. capital goods represent industrial products, purchased by enterprises and include items such as plant, machinery, buildings and so on.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael Saren and Michael J. Baker], [1998].