canvass
Definition:
Colloquially, to seek or solicit views on a subject. In MARKETING RESEARCH it is used with two different and distinct meanings: (a) to conduct a CENSUS of a defined POPULATION; (b) to identify respondents possessing a particular characteristic from a larger population and so FILTER them out.
Cross-References:
[census]
[filter]
[marketing research]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].