call plan
Definition:
A formal plan setting out the ACCOUNTS to be visited by a salesman and the frequency of the visits over the planning period.
Cross-References:
[account]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].