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Home→The Westburn Dictionary of Marketing→C→call bird

call bird

Definition:
The use of low prices on items not normally purchased in large quantities, as a feature in advertising or window exhibits, The purpose is to increase STORE TRAFFIC in the hope of selling regularly priced merchandise.

Cross-References:
[store traffic]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker], [1998].