About Us
News
Journals
Books
Authors
Resources
Contact
General Information
Help
FAQ
Marketing Dictionary
Print Page
eMail Page
Search website for
:
Home
→
The Westburn Dictionary of Marketing
→
C
C1,C2
CAA
CAC
CAD
California Personality Inventory (California Psychological Inventory)
call bird
call frequency
call plan
call report
calling cycle
CAM
camera-ready copy (CRC)
Campaign
campaign
campaign planning
cannibalization
canonical correlation
canvass
CAP committee
capital
capital employed
capital expenditure
capital goods
capital invested
caption
captive audience/captive market
caravan tests
Carbolic Smoke Ball
cardinal scales
carload
carry-over effects
cartel
cartoon
cash and carry wholesalers
cash cow
cash discounts
cash flow
cash on delivery
cash refund offers
cash-and-carry retailer
catalogue
catalogue retailing
catalogue showroom
catalogue store
category killers
category manager
CATI
causal path analysis.
causal research
caveat emptor
CAVIAR
CBD
CBI
CCTV
Ceefax
census
central limit theorem
central location test
central place theory
central tendency measures
centralised organisation
centre spread
chain store
change agent
Channel
channel (of distribution)
channel behaviour - conflict
channel behaviour - cooperation
channel behaviour - leadership
channel captain
channel change
channel control
channel effect
channel flicking
channel leadership
channel of communication
channel performance
channel power
channel zapping
character (of an advertising)
checklist
cherry picking
chi-square
chi-square contingency test
chi-square goodness-of-fit test
choice
CIF
cinema
cinema advertising
Cinema Advertising Association
Cinema and Video Industry Audience Research Ltd (CAVIAR)
circulation
CKD (completely knocked down)
classical conditioning
classification variables
classified advertising
classified directory
client
client brief
client list
client service executive
closed circuit television
closed question
closure
CLS
cluster analysis
cluster sampling
clustering techniques
clutter
code
code of ethics
code of practice
coding
coefficient of determination (R2)
coefficient of multiple determination
coefficient of variation
cognition
cognitive consistency theory
cognitive dissonance
cohort
cold call, calling
Colley, Russell H
column centimetre
comb binding
commando salesman
commercial
commercial break
commercial radio
Commercial Radio Companies Association
commercial television
commercialization
commission
commission rebating
commission system
Committee of Advertising Practice
commodity
common carrier
common thread
communality
communication brief
communication channels
communications effects
company mission
comparative advantage
comparative advertising
comparative marketing
comparative rating scale
comparative shopping
comparative testing
comparison advertising
compatibility
compensatory consumption
competition
competition, barriers to
competition, monopoly
competition, oligopoly
competition, perfect
competition, price
competitions
competitive advantage/edge
competitive analysis
competitive bidding
competitive intelligence
competitive-parity method
competitor analysis
complementary goods
completely randomized design (CRD)
completely structured question
completely unstructured question
complex buying behaviour
complexity
compliant types
comprehension
computer card
computer conferencing
computer graphics
computer-aided design (CAD)
computer-aided manufacturing (CAM)
computer-assisted telephone interview (CATI)
computerized search
concentrated marketing strategy
concentration
concentration ratio
concentric zone theory
concept
concept testing
concomitant variation
concurrent validity
conditional association
conditional probability
Confederation of British Industry (CBI)
confidence interval
confidence levels
confounding variable
confrontation technique
confusion matrix
conglo merchant
conglomerate
conjoint analysis
conjoint measurement
conjunctive rule
conscious parallelism
consistancy theory
consistency
consistent estimator
consonance
conspicuous consumption
constant sum scale
construct validity
consumer
Consumer Advice Centre/Bureau
consumer behaviour
consumer cooperative
consumer durable
consumer focus group
consumer goods
consumer jury
Consumer Location System (CLS)
consumer market
consumer movement
consumer panel
consumer price index (CPI)
consumer research
consumer rights
consumer self-enhancement
consumer socialization
consumer sovereignty
consumerism
Consumers' Association
consumption function
containerization
content analysis
content validity
contingency coefficient
contingency planning
contingency table
continuity
continuous innovation
continuous research
contract manufacturing
contract purchasing
contracting companies
contribution analysis
control
control group
controlled circulation publications
convenience goods
convenience sample
convenience store
convergent validity
cooperative
cooperative advertising
Co-operative Retail Society
copy
copy brief
copy clearance
copy date
copy platform
copy testing
copyright
copywriter
core competence
core product
core strategy
core-fringe model
corner shop
corporate advertising
corporate brand strategy
corporate culture
corporate identity
corporate image
corporate mission
corporate plan
corporate strategy
correlation
cost centre
cost of goods sold
cost of living index
cost per inquiry
cost per thousand
cost, insurance, freight (CIF)
cost, marginal
cost-oriented pricing
cost-plus pricing
countertrading
countervailing power
country of origin effect
coupon
coupon research
coupon response
cover price
coverage
CPA
CPM
CPT
Cramer's V-statistic
CRC
CRD
creative
creative brief
creative department
creative shop
creative strategy
credence qualities
credentials presentations
credit
credit account
credit card
crisis management
criterion variable
critical path analysis (CPA)
critical success factors (CSF)
cross elasticity of demand
cross-impact analysis
cross-sectional design
cross-sectional sample
cross-sectional study
cross-tabulation
cross-tabulation table
cues
cultural universals
culture
cumulative brand penetration
customary pricing
custom-built
customer
customer characteristics
customer delivered value
customer lifetime value
customer orientation
customer research
customer satisfaction
customer service level
customer switching costs
cut-price
cut-throat competition
Cuttings
cycle models
C