brand share
Definition:
The proportion of all sales for the PRODUCT category - washing-up liquid, chocolate bars, baked beans etc. - held by any given BRAND. Collectively, the brand shares account for 100 per cent of total sales of the product.
Cross-References:
[brand]
[product]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].