brand manager
Definition:
The individual responsible for the MARKETING of a specific BRAND or cluster or related brands.
Cross-References:
[marketing]
[brand]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].