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BRADaal

Definition:
A quarterly index, from the publishers of BRAD (q.v.) which lists company names, addresses and contact names for a large proportion of all national advertisers and for most advertising agencies in Britain. It is cross-referenced so that the user can find out the agency retained by a particular advertiser or the clients of a particular agency. It thus duplicates part of the content of the ADVERTISER'S ANNUAL.

Cross-References:
[Brad] [Advertiser's Annual]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].