body copy
Definition:
The main text of an advertisement, as distinct from the headline, the signature line or any VISUALS. See COPY.
Cross-References:
[copy]
[visuals]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].