boarding
Definition:
A now relatively little used description of a POSTER SITE or, in American usage, BILLBOARD. Technically, the hoarding is the wooden framework on which posters are posted.
Cross-References:
[billboard]
[poster site]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].