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Home→The Westburn Dictionary of Marketing→B→blocking factor

blocking factor

Definition:
In perceptual testing, a technical term for a method for using only a subset of complete combinations in comparative judgements. The blocking factor describes what proportion of the number of complete judgements are removed. It can also be applied in SAMPLING techniques, and the design of experiments.

Cross-References:
[sampling]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].