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Home→The Westburn Dictionary of Marketing→B→blister pack

blister pack

Definition:
An additional item, which may be the same PRODUCT or a complementary product, wrapped with the original purchase as part of a promotional campaign. An example of the first type would be a second free tube of toothpaste. A free packet of oatcakes attached to a block of cheese would be an example of the second type. A blister pack can also be known as a bubble pack.

Cross-References:
[product]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Sandra Deans], [1998].