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Home→The Westburn Dictionary of Marketing→B→black box approach

black box approach

Definition:
Recognition of the invisibility of major influences on patterns of behaviour: a process of inference regarding the unobservable variables intervening between observable stimulus inputs and observable response outputs. Observation of associations between stimulus inputs and behavioural responses enables judgements to be made regarding the nature of the intervening variables - the contents of the black box. The concept originated in electrical engineering.

Cross-References:
[stimulus response]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Jennifer L. Drayton], [1998].