bivariate analysis
Definition:
Literally a statistical ANALYSIS involving two variables. Bivariate analysis can refer to contingency table analysis, chi-squares or regression.
Cross-References:
[analysis]
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Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].