• Print Page
• eMail Page

Search website for :

Home→The Westburn Dictionary of Marketing→B→bipolar

bipolar

Definition:
Having two distinct end points. Scales used in measuring attitudes and opinions offer the respondent a range of alternatives between but inclusive of the end points which may be defined in words: e.g. hard . . . easy; strongly agree..... strongly disagree; or in numbers: e. g. 1 ..... 10.

Cross-References:

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].