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Home→The Westburn Dictionary of Marketing→B→billboard

billboard

Definition:
The generic term in America for an advertising POSTER, technically defining the 'board' on which a 'bill' is posted. Popular use of this description in Britain is probably absorbed from American literature, television and (another transatlantic borrowing) movies. Whereas a British 'billboard' is technically constructed specifically for a 30-inch by 20-inch 'double crown' poster, colloquial usage implies a much larger size: see POSTER SITE.

Cross-References:
[poster] [poster site]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].