Westburn Publishing

bid pricing

Definition:
Occurs when the supplier fixes a price for the goods or services to be provided which will cover all the costs incurred and make a predetermined contribution to profit.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen T. Parkinson], [1998].