bias (2)
Definition:
The errors introduced in consumer INFORMATION PROCESSING due to SELECTIVE EXPOSURE and SELECTIVE PERCEPTION by consumers.
Cross-References:
[selective perception]
[information processing]
[selective exposure]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].