benchmarking
Definition:
The evaluation of competitors products to determine their construction and performance compared with one's own . Benchmarking has become an essential element of competitor analysis in order to establish sources of competitive advantage and oppportunities for improving the performance of one's own products.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].