behaviour
Definition:
Physical acts performed or undertaken by individuals as opposed to attitudes, beliefs or opinions which constitute a state of mind towards a concept or object and may not lead to physical action.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].