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Home→The Westburn Dictionary of Marketing→B→batch

batch

Definition:
In the context of production, a series of units of output of identical specification made at one time or as part of one production run. Typically, although not always, 'batches' are standardized PRODUCTS, where repeat orders are probable and may be made for STOCK. As such, they represent the converse of production on a 'jobbing' basis.

Cross-References:
[stock] [product]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Ken N. Bernard], [1998].