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Home→The Westburn Dictionary of Marketing→B→basic list price

basic list price

Definition:
The price of any commodity or service that is the maximum the seller expects to obtain from a buyer. The basic list price usually serves as the start point for sales negotiation or bargaining. It is also used by the seller as the base from which he will calculate special promotional discounts.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James R. Bureau], [1998].