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Home→The Westburn Dictionary of Marketing→B→barriers to competition

barriers to competition

Definition:
Forces which limit market competition, normally economic or technological conditions which make the entry of more firms to a market more difficult, thus providing a barrier to competition. Examples of potential barriers include a high degree of product differentiation, high ECONOMIES OF SCALE, and a high RESEARCH AND DEVELOPMENT threshold.

Cross-References:
[research and development (R&D)] [economies of scale]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Joanna Kinsey and Michael J. Baker], [1998].