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Home→The Westburn Dictionary of Marketing→B→bait pricing

bait pricing

Definition:
The practice of luring a customer into a store with an offer of an inexpensive item and then attempting to persuade the customer to purchase a higher-priced item by pointing out the disadvantages of the lower- priced item.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker], [1998].