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Home→The Westburn Dictionary of Marketing→B→backward integration

backward integration

Definition:
Adding to the number of processes in which a firm is involved by bringing more industrial activities further back in the chain under the same control. For example, a steel manufacturer might acquire iron ore supplies.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Joanna Kinsey and Michael J. Baker], [1998].