baby boomer
Definition:
A person born between the end of the Second World War (1945), and the early 1960s when there was a significant increase in the birth rate or 'baby boom'.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].