attitude survey
Definition:
Adapting ATTITUDE SCALE techniques to personal interviewing of large systematic samples of defined populations.
Cross-References:
[attitude scale]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Jennifer L. Drayton], [1998].