attitude research
Definition:
MARKET RESEARCH undertaken to analyse the behaviour and MOTIVATIONS of people as CONSUMERS. Most research of this type is undertaken using qualitative methods as a result of the great complexity of human behaviour.
Cross-References:
[market research]
[motivation]
[consumer]
[qualitative research]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Alan M. Wilson], [1998].