Westburn Publishing

asset turnover

Definition:
The ratio of sales to net operating assets. It is a measure of how efficiently the company is using its operating assets. As with all ratios. percentages and yields, they are of little use if viewed in isolation.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Gerald Michaluk], [1998].