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American Marketing Association (AMA)

Definition:
Formed in 1937, the AMA has long been respected as the leading US association for professionals involved in the broad spectrum of marketing careers. As a non-profit educational organization, AMA is led by a volunteer board of directors responsible for policy decisions and general management of the Association's activities. Elected officers are supported by a professional staff head-quartered in Chicago. The Association, which has about 35,000 members, serves as a vehicle for interchange between its primary membership components, namely practitioners, educators and students and its publications include the biweekly Marketing News, and the quarterly Journal of Marketing and Journal of Marketing Research.

Cross-References:
[AMA]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [George Avlonitis], [1998].