AIDA
Definition:
An acronym for Attention, Interest, Desire and Action, a HIERARCHY-OF-EFFECTS model first proposed by Strong in 1924.
Cross-References:
[hierarchy-of-effects]
[attitude]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].