advertiser
Definition:
A person, firm or other organisation in the role of originator or sponsor of an advertisement or advertising campaign. Thus, 'Cadbury-Schweppes is a major British advertiser'. See also CLIENT.
Cross-References:
[client]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].