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Home→The Westburn Dictionary of Marketing→A→Advertiser's Annual

Advertiser's Annual

Definition:
A professional directory, traditionally called 'the Blue Book' because of the colour of the cover, and now formally subtitled 'the blue handbook'. The 1997 edition's 2,250 pages provided, in three sections; (i) basic details of Britain's major national advertisers, general advertising agencies, specialist advertising agencies, public relations companies and sponsorship consultants, plus an index of major brand names and trade names; (ii) media data for national and local newspapers, business and consumer publications, independent television and radio stations, cinema, posters, transport advertising, 'sport advertising' and the major continental press titles, plus a listing of UK publishers and press cutting agencies; (iii) a gazette of providers of services to the advertising business, such as sales promotion agencies, creative consultancies, print services and exhibition organisers.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].