advertisement manager, advertisement sales manager
Definition:
Not to be confused with an ADVERTISING MANAGER, this is an employee of a press MEDIA OWNER who is responsible for selling advertising space to prospective advertisers. In television and radio, the term 'advertising sales manager' is more common.
Cross-References:
[advertising manager]
[media owners]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].