advertisement, advert, ad

Definition:
Alternative terms for the same thing, which scarcely requires precise definition since advertisements are a very familiar feature of contemporary life in western countries. 'Ad' is generally the trade jargon, particularly in America, but enters the public vocabulary in the term 'small ads'. 'Advert' is the lay person's word, not much used within the business and not at all by American writers on advertising. 'Advertisement' is safest.

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