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Home→The Westburn Dictionary of Marketing→A→administered channel system

administered channel system

Definition:
A set of relationships in ordering, supply and payment between a producer and his channel intermediaries which preserves the autonomy of each channel member while permitting informal and enduring organizational arrangements to improve efficiency and encourage loyalty. The organizational arrangement may be initiated by the retailer (e.g. Marks & Spencer plc) or the wholesaler (pharmaceutical trade ordering systems) or the manufacturer (brewing companies).

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker], [1998].