Admap
Definition:
A British professional periodical, mainly for planners and researchers in the advertising business, taking the form of an academic journal rather than a trade magazine.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].