active exposure
Definition:
Result of an active information search process for MARKETING information undertaken by the CONSUMER. To facilitate this marketers undertake ADVERTISING and PROMOTIONS.
Cross-References:
[consumer]
[advertising]
[promotions]
[marketing]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].