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Home→The Westburn Dictionary of Marketing→A→account

account

Definition:
ADVERTISING AGENCY terminology for an individual piece of business given to it by an advertiser. One agency CLIENT may thus represent several accounts. The vocabulary is, for example, 'Lever Brothers is a client of ours; we have the Persil'. There is no direct connection with 'account' in its financial sense.

Cross-References:
[client] [advertising agency]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].