account planner
Definition:
An ADVERTISING AGENCY employee who practices the specialised discipline of ACCOUNT PLANNING. The tendency has been to shorten the description to 'planner' in recent years.
Cross-References:
[account planning]
[advertising agency]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].