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Home→The Westburn Dictionary of Marketing→A→account executive

account executive

Definition:
The generic job title for an ADVERTISING AGENCY employee whose job is to act as the point of contact for a single ACCOUNT or group of accounts. A more self-explanatory alternative is 'client-service executive', but it is comparatively rare. Account executives (often called 'AEs') need considerable skills of co-ordination, negotiation and diplomacy to discharge their task to best effect. The large agencies annually recruit university graduates for account-executive training; they are generally then termed 'graduate trainees'.

Cross-References:
[advertising agency] [account]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].