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The Westburn Dictionary of Marketing
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A
AA
AB
ABC
absorption costing
accelerator
account planner
activities, interests and opinions
ad
addendum
ad hoc
adoption process
ad referendum
advert
advertising allocation
advertising budget
advertising frequency
advertising goals
advertising platform
advertising reach
advertising sites
age groups
agent
agent
aggressive types
AID
aided recall
AIRC
Allen Brady & Marsh
AMA
AMSAC
ANCOVA
ANOVA
antecedent questions
antedate
appeals
ASA
ASBOF
atmosphere (of an advertising medium)
attention value
attitude balance theory
attribution theory
audit, technique
auxiliary equipment
average stock
accumulation process
administered channel system
allocation
article numbering
assorting
assortment strategies
audit, distribution
automatic vending
attitude research
American Marketing Association (AMA)
acceptance
active exposure
attitude clusters
accounting ratios
accrual accounting
accruals
acid test
Admail
assets
asset turnover
ACORN
antitrust
attitude measurement
attitude scale
attitude survey
analysis
advertising rates
above-the-line
account
account executive
account planning
Admap
Adshel
advertisement, advert, ad
advertisement manager, advertisement sales manager
advertisement sales representative
advertiser
Advertiser's Annual
advertising
advertising agency
Advertising Association (AA)
advertising brief
advertising campaign
advertising campaign
advertising control
advertising effectiveness
advertising expenditure
Advertising Investigation Department (AID)
advertising manager
advertising media
advertising medium
advertising message
advertising objectives
advertising research
advertising schedule
advertising space
audit, marketing
Advertising Standards Authority (ASA)
Advertising Standards Board of Finance (ASBOF)
advertising testing
advertising time
advertising-to-editorial ratio
advertising-to-sales ratio
advertorial
advertorial
air time
air time
animatic
animation
art director
artwork
Association of Independent Radio Contractors (AIRC)
attention
attention factor
audience measurement
audience profile
audience research
Audit Bureau of Circulations (ABC)
awareness
awareness measurement
Ayer, NW and FW
ABC analysis
augmented product
aisle
Annual Abstract of Statistics
absolute income hypothesis.
accelerator principle
accessibility
accessory equipment
accounting
accumulation
acronym
actual product
administered prices
adoption
advertising budget
advertising, case against
advertising, case for
advertising exposure
advertising impact
affordable method
agent
AIDA
allowance
anchor stores
annual plan
anxiety
arbitrary approach
aspirational group
attitude
attitude dimension
Attwood Consumer Panel
audimeter
availability
available market
average cost
advertising appropriation (budget and setting)
adopter categories
adoption curve
average
average cost pricing
average fixed cost
average variable cost
average revenue
absolute frequency
achieved communality
acquiescence bias
affective component
alternative forms reliability
analysis of covariance (ANCOVA)
analysis of variance (ANOVA)
anchor label
area sampling
automatic interaction detector
Attwood Multi-Segmented Analysis of Consumers (AMSAC)
Account Planning Group
ACNielsen. MEAL
adspend
AYCA
A/S ratio
absolute advantage
absolute threshold
accelerated development
acculturation
activity based costing
adaptive planning
ad valorem duty
advertising council
advertising penetration
advertising wearout
affect
AIDA
arbitrage
A/S ratio
asset turnover
automatic checokut machine (ACM)
automatic reorder
autonomic decision making
A